How to Submit a Winning LEGO Ideas Project: A Step-by-Step Guide
LEGO Ideas is an incredible platform where LEGO enthusiasts can turn their dream builds into official LEGO sets. If you’ve ever imagined seeing your custom LEGO creation on store shelves, this is your chance! But how do you ensure your submission stands out and gains the support needed to reach 10,000 votes? Here’s a step-by-step guide to help you submit a winning LEGO Ideas project.
Step 1: Develop Your Idea
Before you start building, take some time to brainstorm. Consider the following:
Is your idea original and unique?
Does it appeal to a broad audience?
Would it make an interesting LEGO set with fun building techniques?
Think about themes that have been successful in the past but also leave room for fresh, innovative ideas.
Step 2: Build an Impressive Model
Once you’ve settled on a concept, it’s time to build! You can either use physical LEGO bricks or digital design software like LEGO Digital Designer, Studio (by BrickLink), or Mecabricks. Make sure your model is:
Visually appealing with great color schemes and details.
Structurally sound, ensuring it can actually be built using real LEGO bricks.
Within LEGO’s brick limitations (avoid custom pieces or complex connections that can’t be replicated in production).
Step 3: Take High-Quality Photos & Renders
Presentation matters! Good visuals can make or break a project’s success.
Use a clean background to highlight your model.
Ensure good lighting to capture details.
Take multiple angles to showcase the build’s features.
If using digital renders, ensure realistic textures and lighting.
Step 4: Craft an Engaging Submission Description
A great idea needs a compelling story. In your LEGO Ideas submission, include:
A catchy title and a short but engaging summary.
A description of why your idea is exciting.
Possible play features or display value of your model.
Any inspiration behind the design.
Make your description fun, informative, and easy to read.
Step 5: Submit & Promote Your Project
Once your project is polished, submit it on the LEGO Ideas platform. After approval, you’ll need to gather 10,000 votes to move to the next phase. Here’s how to promote it:
Share on social media (Instagram, Facebook, Twitter, Reddit, and LEGO forums).
Engage with LEGO communities to spread the word.
Create a short video showcasing your project.
Reach out to bloggers, influencers, and YouTubers in the LEGO space.
Step 6: Engage with Supporters & Keep the Momentum Going
Gaining 10,000 votes is a marathon, not a sprint. Keep engaging with supporters by:
Posting updates on your LEGO Ideas page.
Replying to comments and feedback.
Encouraging people to share your project.
Step 7: What Happens Next?
If your project reaches 10,000 votes, LEGO will review it for possible production. If chosen, your idea will become an official LEGO set, and you’ll earn a percentage of the sales!
Final Thoughts
Submitting a LEGO Ideas project is an exciting journey, whether you’re an experienced builder or just starting. The key is to have a unique concept, a well-presented model, and a strong promotional strategy. Even if your project doesn’t get selected, the experience itself is rewarding and helps you grow as a LEGO creator.
Have an idea in mind? Get building and submit it to LEGO Ideas—you might just create the next fan-favorite LEGO set!
BrickLifer: Build, Display, Repeat.
